Bringing Brands to Life Through Lo-fi Storytelling &
Trend-Forward Content

Produced a cinematic mini-reel of the NYC pop-up, combining on-camera taste test narration, product plating shots, and immersive event coverage, validated by PR and shared on the brand’s Instagram story.

 

📈 Impact

• Earned 171 likes, 21 comments, driving strong engagement for lifestyle and culinary content.

• Boosted audience retention through cinematic event footage, product shots, and on-camera taste test narration.

• Provided an authentic, immersive view of the NYC pop-up, amplifying brand awareness and cross-platform reach.

• PR-approved: content was reposted and shared on the brand’s Instagram story, increasing reach and credibility.

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🎥 Execution

• Produced a mini-reel capturing the pop-up event, featuring Nara plating dishes and interacting with the product.

• Filmed multiple angles and integrated voiceover narration to convey the experience and on-camera reactions to the food.

• Edited with mobile-native tools to create a polished, fast-paced TikTok optimized for social media storytelling.

Created a short-form video using lo-fi techniques and platform-native transitions to deliver an authentic, in-the-moment feel. Optimized for cultural relevance and visual polish.

 

📈 Impact:

• Reel was reposted by the brand (TIER) and praised for its authenticity and polish

• Earned 1.2K+ views and strong shareability, confirming resonance with the target audience

• Strengthened brand trust and led to ongoing client collaboration

 

🎥 Execution:

• Edited short-form video emphasizing platform-native transitions, pacing, and visuals

• Optimized for authenticity and cultural relevance, using lo-fi techniques to feel “in the moment”

• Collaborated directly with the client for tone alignment and visual approvals

During New York Fashion Week, I produced content for Anthony Rubio’s canine couture show—an unconventional runway moment that merged high fashion with viral potential.

 

📈 Impact:

• Content gained attention across both pet and fashion audiences

• Positioned the show as a standout moment in NYFW coverage

• Highlighted my ability to tap into cultural novelty and turn it into performance content

 

🎥 Execution:

• Shot and edited Reels and TikToks that emphasized charm, fashion, and humor

• Played into algorithmic trends and niche subcultures (pet lovers, NYFW insiders, viral fashion)

• Leveraged platform-native audio and captions to maximize shareability

Covered the highly anticipated NYC debut of Luna Luna, a revived surreal art amusement park originally conceptualized in the 1980s.

 

📈 Impact:

• Content successfully resonated with art/design-forward audiences across platforms

• Supported the brand’s positioning of the event as both cultural experience and nostalgic revival

• Reinforced my ability to create brand-aligned narratives within experiential environments

 

🎥 Execution:

• Captured immersive, dreamlike footage blending analog (lo-fi) style with modern storytelling

• Built a visual narrative arc around surrealism and nostalgia, tailored to art-forward social audiences

• Coordinated same-day delivery of teaser content for PR and internal brand use

Captured an immersive TikTok experience following two NFL stars in NYC, blending candid interviews, studio visuals, and dynamic transit footage to showcase authentic behind-the-scenes storytelling.

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📈 Impact:

• Earned 145 likes, 26 comments, driving engagement for lifestyle and behind-the-scenes content.

• Maintained high viewer retention through a mix of transit footage, studio visuals, and candid interview moments.

• Featured as a top trending story, driving a 20% increase in web traffic and readership during the week of publication.​

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🎥 Execution:

• Produced a “day in my life” TikTok showcasing behind-the-scenes access with two NFL stars in NYC.

• Filmed a variety of shots: commute sequences, studio/location aesthetics, posed talent, and candid interviews.

• Highlighted on-camera interaction and interview dynamics for authentic storytelling.

• Edited using mobile-native tools for a polished, fast-paced TikTok optimized for social media consumption.

Partnered with The Prisoner Wine Co. and the Art Center for Justice and Advocacy to create visual content for a justice-themed art collaboration centered on formerly incarcerated artists.

 

📈 Impact:

• Content earned internal praise and PR validation, and was later incorporated into the brand’s official campaign assets—ultimately becoming a collaboration-centered post.

• Demonstrated my ability to work on cause-driven campaigns with sensitivity and narrative clarity

 

🎥 Execution:

• Produced a collaborator-focused Reel that wove visual storytelling with themes of justice, identity, and restoration

• Used a stripped-down, emotionally grounded editing style to honor the artist's story

• Integrated storytelling into the broader campaign through PR-aligned creative

Covered a brand dinner hosted by Kenvue (parent of Listerine and Tylenol), focused on product storytelling within a lifestyle-forward dinner experience.

 

📈 Impact:

• The final Reel earned 4.2K+ views and featured direct engagement from brand accounts (Listerine & Tylenol)

• Content was widely shared, and client approved all deliverables with positive internal feedback

• Reinforced trust in my ability to cover product-focused events with lifestyle storytelling flair

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🎥 Execution:

• Shot and edited content in CapCut with attention to clean transitions and product framing

• Blended brand visuals with human moments to increase relatability

• Ensured alignment with both Listerine and Tylenol’s brand presence on social

Captured a cinematic behind-the-scenes Instagram reel at THEBLONDS show, slowing down the usual fast-paced backstage energy to highlight hair styling, team collaboration, model presentations, and on-camera insights from Lady Redway.​

 

📈 Impact:

• Brand-approved: received a like, comment from Lady Redway, and a share on the brand’s Instagram story.

• Contributed to a 30% increase in story viewership during the week of publication, amplifying brand reach and engagement.

 

🎥 Execution:

• Produced a behind-the-scenes Instagram reel capturing the backstage action of hair styling and creative process at THEBLONDS show.

• Included shots of the hair team styling, braiding, and preparing models backstage, with Lady Redway in action, pointing out her process, key Tresemmé products, and styling insights, paired with a mood board and styling details to showcase the full creative story.

• Edited a polished, moderately paced reel optimized for Instagram, intentionally slowing down the typically “chaotic” backstage energy to create a cinematic, immersive viewing experience where viewers can absorb every detail.

Produced a visually rich short-form video by Dom Pérignon x Jean-Michel Basquiat tribute, that blended the exclusiveness luxury of the event with Basquiat’s bold creative legacy.

 

📈 Impact:

• Content was reposted by the event PR firm with internal praise from the brand

• Received strong engagement and extended the campaign’s reach into cultural and luxury verticals

• Showcased my ability to deliver high-end visual content rooted in cultural relevance

• Featured as a top trending story on Google, significantly boosting visibility and impact

 

🎥 Execution:

• Created a dynamic short-form video blending event luxury with Basquiat’s creative legacy

• Focused on moody lighting, immersive angles, and intentional pacing to reflect the event’s exclusive feel

• Worked closely with PR for approved storytelling points and visual tone