Content Creation, Strategy, & Platform-First Storytelling

Conceptualized a social-first narrative framing the pop-up as an immersive lifestyle experience. Produced a TikTok and Instagram Reel using multiple angles, on-camera narration, and dynamic pacing. Wrote short-form scripts and witty captions, including playful lines like: “A tomato soup with grilled cheese 🍅🥪 made with Nara Smith x Algae Cooking Oil Club's roasted garlic oil is all I want moving onward! 😩” to engage lifestyle audiences.

 

📈 Impact:

• Content resonated with lifestyle audiences, amplified event visibility, and was validated by PR through reposts on the brand’s Instagram story.

• Engagement included 200+ likes and 21 comments, sustaining strong audience attention.

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🎥 Execution:

• Produced a polished, platform-native TikTok and Instagram Reel using mobile editing tools, integrating multiple angles and voiceover narration for immersive storytelling.

Created a short-form video using lo-fi techniques and platform-native transitions to capture authentic, in-the-moment moments. Wrote platform-native captioning to convey the brand experience, highlight brand messaging, and enhance shareability. Each edit emphasized cultural relevance and visual storytelling, preserving the brand’s voice.

 

📈 Impact:

• Reel was reposted by TIER and praised for authenticity and polish, earning 1.2K+ views and strong shareability (22+ shares).

• The content strengthened brand trust and led to ongoing client collaboration.

 

🎥 Execution:

• Edited short-form video with attention to pacing, platform-native transitions, and visual polish, collaborating directly with the client to ensure tone alignment.

Captured backstage beauty moments with a narrative lens highlighting craft, collaboration, and human stories. Produced an Instagram Reel blending immersive visuals, editorial pacing, and text overlays to contextualize the action. Wrote platform-native captions to engage fashion and beauty audiences.

 

📈 Impact:

• Brand-approved content was shared on Instagram stories, received direct engagement from Lady Redway, and contributed to a 30% increase in story viewership during the week of publication.

 

🎥 Execution:

• Produced and edited an Instagram Reel that balanced immersive visuals with editorial pacing, highlighting craftsmanship and the creative process while maintaining platform-native optimization.

Captured a behind-the-scenes, vlog-style Reel during NYFW, offering an exclusive first look at the newly released collection. Produced platform-native text overlays and culturally relevant, audience-forward captions for TikTok, including: “Lately, I’ve been LOVING work as a social producer… @Sergio Hudson Collection x @Simone I. Smith Jewelry collection 💎✨.” Leveraged dynamic edits, trend-aligned audio, and mobile-optimized production to maintain a fashion-forward, engaging tone.

 

📈 Impact:

• Earned direct engagement from Simone I. Smith, including likes, comments, and shares, expanding reach within her audience/community.

• Storytelling approach guided viewers through the creative journey from preparation to reveal, driving strong watch-through and repeat views.

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🎥 Execution:

• Produced and edited in CapCut, optimizing for TikTok’s native format. Coordinated footage under embargo and timed publishing for real-time relevance during NYFW. Integrated platform-native captions and playful copy to highlight brand collaborations and enhance shareability.

Crafted a short-form TikTok blending candid interviews, studio footage, and transit sequences into a cohesive lifestyle narrative. Added text overlays, captions, and hooks to highlight authentic, relatable moments and guide audience attention. Edited for platform-native pacing to maximize retention.

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📈 Impact:

• Content drove meaningful engagement with 145+ likes and 26 comments, maintained high viewer retention, and was featured as a top trending story, contributing to a 20% increase in web traffic and readership during the week of publication.​

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🎥 Execution:

• Produced and edited a fast-paced, platform-native TikTok highlighting commute sequences, studio interactions, and candid interviews. Focused on on-camera dynamics and narrative flow to maximize authenticity and social engagement.

Produced short-form content highlighting a justice-themed art collaboration. Integrated text overlays, captions, and social copy to emphasize the artists’ stories with sensitivity and emotional depth. Edited platform-native Reels to ensure visual storytelling aligned with campaign objectives.

 

📈 Impact:

• Content received internal praise, PR validation, and was incorporated into the brand’s official campaign assets, becoming a central post in the collaboration. Demonstrated the ability to deliver cause-driven storytelling while maintaining authenticity and cultural resonance.

 

🎥 Execution:

• Created a stripped-down, emotionally grounded Reel that blended visual storytelling with themes of justice, identity, and restoration. Integrated the content seamlessly into the broader campaign while adhering to PR-aligned creative standards.

Developed human-centered storytelling for a brand dinner (Listerine & Tylenol), blending product moments with attendee interactions. Using lo-fi mobile visuals, produced Instagram Reels with clean transitions, platform-native pacing, and text overlays to emphasize key moments. Wrote captions and hooks that highlighted experiences and built brand relatability.

 

📈 Impact:

• Content earned 4.2K+ views, received direct engagement from Listerine and Tylenol accounts, and was widely shared across platforms. Deliverables were client-approved, reinforcing trust in producing lifestyle-forward, brand-aligned social content.

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🎥 Execution:

• Shot and edited Reels in CapCut, emphasizing clean transitions, product framing, and human moments to enhance relatability. Ensured alignment with brand voice while optimizing for Instagram and TikTok engagement.

Captured the unconventional canine couture runway during NYFW, blending high-fashion aesthetics with playful, culturally resonant storytelling. Produced Reels and TikToks with text overlays and a witty caption: “Paws down, the cutest runway at NYFW! 🐾✨”, emphasizing humor, style, and personality. Leveraged platform-native audio and trends to maximize shareability and engagement across TikTok and Instagram.

 

📈 Impact:

• Content resonated across fashion and pet-loving audiences, positioning the show as a standout NYFW moment and showcasing the ability to translate cultural novelty into high-performing social storytelling.

 

🎥 Execution:

• Produced and edited Reels and TikToks that emphasized humor, style, and personality. Leveraged platform-native audio, captions, and trends to maximize shareability and audience engagement across TikTok and Instagram.

Documented Dom Pérignon’s tribute to Basquiat at The Brant Foundation, capturing luxury, art, and cultural legacy. Using lo-fi mobile visuals, produced short-form social content with platform-native captioning to guide viewer attention and communicate key details. Focused on clean visuals, pacing, and immersive storytelling while maintaining brand prestige and accessibility.

 

📈 Impact:

• Content supported coverage of the limited-edition Basquiat release and elevated the event’s cultural positioning across social platforms. Deliverables were PR-approved and reposted as an official event highlight, reinforcing trust in producing brand-aligned luxury content with clarity and sophistication.

• Featured as a top trending story, contributing to a 20% increase in web traffic and readership during the week of publication.

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🎥 Execution:

• Shot and edited short-form social content that captured the gallery atmosphere, branded bottle moments, and the energy of the room. Focused on clean visuals, intentional pacing, and immersive details to make the experience feel elevated yet approachable for Instagram audiences.