Bringing Brands to Life Through Lo-fi Storytelling &
Trend-Forward Content

Captured the immersive NYC pop-up experience through a cinematic mini-reel, blending on-camera narration, product plating, and live-event coverage. Every creative choice—from framing to pacing—was guided by editorial judgment to preserve authenticity and cultural resonance.

 

📈 Impact:

• Content resonated with lifestyle audiences, amplified event visibility, and was validated by PR through reposts on the brand’s Instagram story.

• Engagement included 200+ likes and 21 comments, sustaining strong audience attention.

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🎥 Execution:

• Produced a polished, platform-native TikTok and Instagram Reel using mobile editing tools, integrating multiple angles and voiceover narration for immersive storytelling.

Created a short-form video using lo-fi techniques and platform-native transitions to capture authentic, in-the-moment moments. Each edit emphasized cultural relevance and visual storytelling, preserving the brand’s voice.

 

📈 Impact:

• Reel was reposted by TIER and praised for authenticity and polish, earning 1.2K+ views and strong shareability.

• The content strengthened brand trust and led to ongoing client collaboration.

 

🎥 Execution:

• Edited short-form video with attention to pacing, platform-native transitions, and visual polish, collaborating directly with the client to ensure tone alignment.

Captured behind-the-scenes NYFW moments with a cinematic lens, intentionally slowing down the usual backstage chaos to highlight hair styling, team collaboration, and model preparation. On-camera insights from Lady Redway anchored the narrative.

 

📈 Impact:

• Brand-approved content was shared on Instagram stories, received direct engagement from Lady Redway, and contributed to a 30% increase in story viewership during the week of publication.

 

🎥 Execution:

• Produced and edited an Instagram Reel that balanced immersive visuals with editorial pacing, highlighting craftsmanship and the creative process while maintaining platform-native optimization.

Covered the NYC debut of Luna Luna, blending lo-fi and cinematic techniques to convey a dreamlike, nostalgic experience. Built a visual narrative arc that emphasized the art-forward and immersive nature of the event.

 

📈 Impact:

• Content successfully resonated with art and design audiences, reinforcing the event as both a cultural and nostalgic experience. Same-day delivery of teaser content supported PR and internal promotion.

 

🎥 Execution:

• Produced visually immersive, platform-native Reels, coordinating footage for immediate publication while maintaining narrative clarity and brand alignment.

Captured a behind-the-scenes TikTok experience following two NFL stars in NYC, blending candid interviews, studio visuals, and transit footage to craft a narrative that felt authentic, dynamic, and culturally resonant. Each creative decision—from shot selection to pacing—was guided by editorial judgment to ensure the content told a compelling story beyond just access.

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📈 Impact:

• Content drove meaningful engagement with 145+ likes and 26 comments, maintained high viewer retention, and was featured as a top trending story, contributing to a 20% increase in web traffic and readership during the week of publication.​

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🎥 Execution:

• Produced and edited a fast-paced, platform-native TikTok highlighting commute sequences, studio interactions, and candid interviews. Focused on on-camera dynamics and narrative flow to maximize authenticity and social engagement.

Produced a collaborator-focused short-form video highlighting a justice-themed art collaboration with formerly incarcerated artists. Each creative choice—from visual composition to pacing—was guided by editorial judgment to honor the artists’ stories with sensitivity, emotional depth, and narrative clarity.

 

📈 Impact:

• Content received internal praise, PR validation, and was incorporated into the brand’s official campaign assets, becoming a central post in the collaboration. Demonstrated the ability to deliver cause-driven storytelling while maintaining authenticity and cultural resonance.

 

🎥 Execution:

• Created a stripped-down, emotionally grounded Reel that blended visual storytelling with themes of justice, identity, and restoration. Integrated the content seamlessly into the broader campaign while adhering to PR-aligned creative standards.

Captured a lifestyle-driven brand dinner for Kenvue (Listerine & Tylenol), blending product storytelling with immersive, human-centered moments. Each creative choice—from shot composition to pacing—was guided by editorial judgment to make the brand experience feel both authentic and culturally resonant.

 

📈 Impact:

• Content earned 4.2K+ views, received direct engagement from Listerine and Tylenol accounts, and was widely shared across platforms. Deliverables were client-approved, reinforcing trust in producing lifestyle-forward, brand-aligned social content.

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🎥 Execution:

• Shot and edited Reels in CapCut, emphasizing clean transitions, product framing, and human moments to enhance relatability. Ensured alignment with brand voice while optimizing for Instagram and TikTok engagement.

Captured the unconventional canine couture runway during NYFW, blending high-fashion aesthetics with playful, culturally resonant storytelling. Each creative choice—from framing to pacing—highlighted the show’s charm and humor while appealing to both fashion insiders and broader cultural audiences.

 

📈 Impact:

• Content resonated across fashion and pet-loving audiences, positioning the show as a standout NYFW moment and showcasing the ability to translate cultural novelty into high-performing social storytelling.

 

🎥 Execution:

• Produced and edited Reels and TikToks that emphasized humor, style, and personality. Leveraged platform-native audio, captions, and trends to maximize shareability and audience engagement across TikTok and Instagram.

Produced a collaborator-focused short-form video highlighting a justice-themed art collaboration with formerly incarcerated artists. Each creative choice—from visual composition to pacing—was guided by editorial judgment to honor the artists’ stories with sensitivity, emotional depth, and narrative clarity.

 

📈 Impact:

• Content received internal praise, PR validation, and was incorporated into the brand’s official campaign assets, becoming a central post in the collaboration. Demonstrated the ability to deliver cause-driven storytelling while maintaining authenticity and cultural resonance.

 

🎥 Execution:

• Created a stripped-down, emotionally grounded Reel that blended visual storytelling with themes of justice, identity, and restoration. Integrated the content seamlessly into the broader campaign while adhering to PR-aligned creative standards.