Briana Boateng

Hi, I’m Briana — a content creator and social media manager based in New York City. My foundation in journalism sharpened my ability to tell compelling stories, pitch with empathy, and communicate with clarity. I’ve contributed to outlets like The Knockturnal, Her Agenda, and Her Campus, covering culture, beauty, fashion, music, lifestyle, and news with insight and intention. I specialize in developing social-first strategies rooted in cultural insight, audience behavior, and platform trends.

As a social media manager, I bring the same editorial depth into the digital space — producing culturally relevant, platform-native content that drives engagement and reflects a brand's voice. From managing and producing reels for Instagram and TikTok, to storytelling and real-time event coverage, and branded content campaigns, I create content that’s not just scrollable — but shareable, strategic, and aligned with audience behavior.

My approach is rooted in clarity, agility, and cultural fluency — whether developing content on brands like Bacardí, Dom Pérignon, and Kenvue or delivering fast-paced, on-the-ground coverage of events like NYFW and movie premieres — with results including 3x engagement spikes and brand reposts. I’m also HubSpot Social Media Marketing Certified, trained in content strategy, audience engagement, and performance optimization. Whether I’m on the red carpet interviewing, behind the camera, or leading content strategy, I bring initiative, polish, and purpose — crafting content that resonates and performs. Click through each section below to see it in action.