Briana Boateng

Hi, I’m Briana — a New York City–based content creator and social media manager with a foundation in journalism. I’ve contributed to outlets like The Knockturnal, Her Agenda, and Her Campus, covering culture, fashion, music, beauty, and lifestyle with insight and intention. I specialize in social-first strategies rooted in cultural insight, audience behavior, and platform trends.​

I bring editorial depth to digital storytelling, producing culturally relevant, platform-native content that drives engagement and reflects brand voice. From Instagram and TikTok Reels to real-time event coverage and branded campaigns, I create content that’s not just scrollable, but shareable, strategic, and audience-aligned.​

My approach blends clarity, agility, and cultural fluency. I’ve delivered for brands like Bacardí, Dom Pérignon, and Kenvue, as well as fast-paced coverage of NYFW and movie premieres, achieving results including 3x engagement spikes and brand reposts. HubSpot Social Media Marketing Certified, I combine storytelling, strategy, and performance optimization to produce content that resonates and performs.​

Click through each section below to see my work in action.